United Airlines

United-Drop-and-Drag

Tweet courtesy of user @NickNicotera

While it may now qualify as old news, I am still fascinated at how horribly the United Airlines PR team steered their company.

In this day and age, where any person with the slightest inclination can create and videotape any incident and reaction to an incident that they please, one would assume that large corporations like United would become more adept at responding to leaked footage of their missteps.

Video footage taken by passengers had gone viral long before United posted a response, and I highly doubt that the well-paid employees of a massive airline didn’t have access to the internet.

How exactly did they think that it was going to go over calling a brutal mauling of a paying customer a “re-accommodation?”

From what I’ve learned so far, the best response in public relations is to own up to wrong-doings and apologize sincerely.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s